One software company. Nine products.
Simple software for small business. And for you.
Asto makes nine products, each built to do one job well, from answering your customers at midnight to keeping your phone number private.
The productsAI means it runs on AI
- Asto ProAnswers your customersAI
- Asto ChatYour own assistantAI
- Asto SitesYour website, edited by youAI
- Asto ClockYour crew’s time clock
- Asto BookingCustomers book themselves
- Asto ShopSell from your phone
- Asto ShieldKeep your number private
- Asto PaymentsGet paid on the job
- Asto Bill PayBill customers, paid online
One day, eight jobs
A Tuesday at Larkspur Hair Studio.
A made-up salon in Houston, run by Rosa. Here is every Asto product she would touch between opening up and lights out.
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Maya clocks in from her own phone.
No paper sheet, no punch card. Rosa can see who is in, and where, without asking.
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The day is already booked.
Customers picked their own times from the studio’s booking page, some of them last night. Each one got a confirmation and reminders.
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Elena pays with a tap at the chair.
Rosa adds up the visit on her iPhone, Elena taps her card, and the money goes into the studio’s own Stripe account. Nothing to sort out at home tonight.
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A bottle of shampoo sells online.
Rosa put it on the studio’s store with a photo from her phone. The shipping label is already bought and the packing slip is ready to print.
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In a quiet hour, she changes the website herself.
The studio opens Saturdays now. Rosa clicks the hours on its site, types the new ones, checks the private preview and taps Publish. No web designer, no waiting.
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Selling an old chair, she keeps her number to herself.
Buyers get Rosa’s Shield number, not her real one. Only the people she approves can text or call her.
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The studio is closed. Its website still answers.
Asto Pro answers in the studio’s name, from what Rosa told it, and sends the customer to the booking page. The whole chat waits for Rosa in the morning.
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At home, her own assistant remembers the rest.
Asto Chat is just for Rosa. It remembers her and her people, and sends the reminders she asks for.
Eight jobs. Nothing on a sticky note.
Illustration: a made-up salon and made-up customers. Asto Payments and the Asto Pro iPhone app are coming to the App Store; the Asto Shield iPhone app is in testing.
The products
Pick the ones you need.
Each one does its own job and has its own price. Three of them use AI. The other six are plain software that just works.
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Asto Pro
Runs on AI · for your business
Answers customers on your website at any hour, in your business’s name.
Available nowiPhone app coming to the App Store
See Asto Pro -

Asto Chat
Runs on AI · for you
Your own assistant. It remembers you and your people, so you don’t have to.
Available nowIn your web browser and on Telegram; iPhone app not in the App Store yet
See Asto Chat -

Asto Sites
AI if you want it · for your business
Your business website. Click anything to change it, or just tell Asto what.
Available nowIn your Asto account, in any browser
See Asto Sites -

Asto Clock
Not AI · for your crew
A time clock on your crew’s own phones, with hours added up for payroll.
Free early accessiPhone app coming to the App Store; Android in Chrome
See Asto Clock -

Asto Booking
Not AI · for your customers
A booking page and calendar. Customers pick a time that’s really open.
Available nowIn your Asto account; in the Asto Pro iPhone app, coming to the App Store
See Asto Booking -

Asto Shop
Not AI · for what you sell
Snap a photo, set a price, and it’s on your store website. Shipping is done for you.
Available nowRun it from your Asto account, in any browser
See Asto Shop -

Asto Shield
Not AI · for you
Private texting and calling. Your real number stays yours, and only people you approve get through.
In testingiPhone app not in the App Store yet; members also use it on the web
See Asto Shield -
Asto Payments
Not AI · part of Asto Pro
Bill a job on the spot and take payment with Tap to Pay on iPhone, into your own Stripe.
Early accessInvoices, cash and checks in your Asto account; Tap to Pay in the Asto Pro iPhone app, coming to the App Store
See Asto Payments -

Asto Bill Pay
Not AI · for what customers owe you
Customer accounts, meter readings and monthly bills your customers pay online.
Early accessIn your Asto account; meter readings in Asto Clock
See Asto Bill Pay -
Asto Protect
Not AI · for home & business
Keep your home or small business safe online, with web content filtering and simple safety controls you set.
Coming soonIn the works. Tell us at contact if you want to hear when it’s ready.
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Something else?
Need software we don’t sell? The people who built Asto will build it for you.
About custom builds
Screens from the real apps, showing made-up businesses. The Asto Payments screen is an illustration.
The platform
Separate products. One account.
Use one, or use five. The business products share one Asto account, so what one knows, the others see.
- One sign-in.Asto Pro, Sites, Booking, Clock, Shop, Payments and Bill Pay all live on your Asto account. Add one when you need it. Drop it when you don’t. No contract.
- One record.The chat Asto Pro answered at night, the booking it led to, the hours your crew clocked and the orders your shop shipped, all in one place. Not five apps that never met.
- Honest about AI.Asto Pro and Asto Chat are run by AI, and Asto Sites uses it only when you chat to change your site. Clock, Booking, Shop, Payments, Bill Pay and Shield are plain software. We will always tell you which is which.
- Your key, no markup.The AI products run on your own Anthropic key. You pay Anthropic directly for what they use; Asto never marks it up.
Pricing
Pricing, plainly.
Every product has its own price. Pay for the ones you use, and cancel any time.
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Asto Pro
$50/month
or $500 a year, 2 months free
- + $250 one-time setup, only to add Asto Pro to your own existing website (none on an Asto Site)
- Plus your own Anthropic key: you pay Anthropic directly for what it uses
- No free trial: you pay at checkout when you add the assistant
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Asto Chat
$20/month
or $200 a year, 2 months free
- 7-day free trial before any card is charged
- Plus your own AI key: usage is about a dollar a day, paid to Anthropic
- No lock-in
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Asto Sites
$20/month
or $200 a year, 2 months free
- Your business website: edit by clicking on it, or by telling Asto what to change
- Included: your own domain with no Asto badge, three starter looks, a private preview and share link, one-tap publish, every version kept
- Also included: search basics, uploads up to 100 MB, no traffic limits, your team at no extra cost, nightly backups and Asto Support
- Chat editing on your own Anthropic key: you pay Anthropic directly for what it uses
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Asto Clock
Free
during early access
- No card needed
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Asto Booking
$1a booking
never more than $50 a month
- A card is asked when you turn Booking on
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Asto Shop
$1per $100 of each item’s price
never more than $25 a month
- No monthly fee
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Asto Shield
Freefor up to 10 people
or Premium, $19.99 a month
- The people you add pay for their own texts: $5 or $10 packs
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Asto Payments
Part of Asto Pro
in early access; Tap to Pay coming in the Asto Pro iPhone app
- Payments go into your own Stripe account
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The short version
- No contract. Cancel any time.
- What you paid for stays on through the period you paid for.
- The AI products run on your own key. You pay Anthropic, the company that makes the AI, directly; Asto never marks it up.