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One software company. Nine products.

Simple software for small business. And for you.

Asto makes nine products, each built to do one job well, from answering your customers at midnight to keeping your phone number private.

One day, eight jobs

A Tuesday at Larkspur Hair Studio.

A made-up salon in Houston, run by Rosa. Here is every Asto product she would touch between opening up and lights out.

  1. 8:52 AMAsto Clock

    Maya clocks in from her own phone.

    No paper sheet, no punch card. Rosa can see who is in, and where, without asking.

  2. 9:00 AMAsto Booking

    The day is already booked.

    Customers picked their own times from the studio’s booking page, some of them last night. Each one got a confirmation and reminders.

  3. 12:20 PMAsto Payments

    Elena pays with a tap at the chair.

    Rosa adds up the visit on her iPhone, Elena taps her card, and the money goes into the studio’s own Stripe account. Nothing to sort out at home tonight.

  4. 2:05 PMAsto Shop

    A bottle of shampoo sells online.

    Rosa put it on the studio’s store with a photo from her phone. The shipping label is already bought and the packing slip is ready to print.

  5. 3:30 PMAsto Sites

    In a quiet hour, she changes the website herself.

    The studio opens Saturdays now. Rosa clicks the hours on its site, types the new ones, checks the private preview and taps Publish. No web designer, no waiting.

  6. 6:40 PMAsto Shield

    Selling an old chair, she keeps her number to herself.

    Buyers get Rosa’s Shield number, not her real one. Only the people she approves can text or call her.

  7. 9:48 PMAsto Pro

    The studio is closed. Its website still answers.

    Asto Pro answers in the studio’s name, from what Rosa told it, and sends the customer to the booking page. The whole chat waits for Rosa in the morning.

  8. 10:15 PMAsto Chat

    At home, her own assistant remembers the rest.

    Asto Chat is just for Rosa. It remembers her and her people, and sends the reminders she asks for.

Eight jobs. Nothing on a sticky note.

Illustration: a made-up salon and made-up customers. Asto Payments and the Asto Pro iPhone app are coming to the App Store; the Asto Shield iPhone app is in testing.

The products

Pick the ones you need.

Each one does its own job and has its own price. Three of them use AI. The other six are plain software that just works.

  • Asto Pro on an iPhone: a website chat the assistant answered for a made-up salon.

    Asto Pro

    Runs on AI · for your business

    Answers customers on your website at any hour, in your business’s name.

    Available nowiPhone app coming to the App Store

    See Asto Pro
  • Asto Chat on an iPhone: a made-up conversation about reminders and plans.

    Asto Chat

    Runs on AI · for you

    Your own assistant. It remembers you and your people, so you don’t have to.

    Available nowIn your web browser and on Telegram; iPhone app not in the App Store yet

    See Asto Chat
  • An Asto Site on a phone: a made-up bakery’s home page with its hours and a Call button.

    Asto Sites

    AI if you want it · for your business

    Your business website. Click anything to change it, or just tell Asto what.

    Available nowIn your Asto account, in any browser

    See Asto Sites
  • Asto Clock on an iPhone: one big Clock In button.

    Asto Clock

    Not AI · for your crew

    A time clock on your crew’s own phones, with hours added up for payroll.

    Free early accessiPhone app coming to the App Store; Android in Chrome

    See Asto Clock
  • Asto Booking on an iPhone: a day of a made-up salon’s bookings.

    Asto Booking

    Not AI · for your customers

    A booking page and calendar. Customers pick a time that’s really open.

    Available nowIn your Asto account; in the Asto Pro iPhone app, coming to the App Store

    See Asto Booking
  • Asto Shop on an iPhone: adding a ring with a photo and a price.

    Asto Shop

    Not AI · for what you sell

    Snap a photo, set a price, and it’s on your store website. Shipping is done for you.

    Available nowRun it from your Asto account, in any browser

    See Asto Shop
  • Asto Shield on an iPhone: the people who can reach you, each one approved.

    Asto Shield

    Not AI · for you

    Private texting and calling. Your real number stays yours, and only people you approve get through.

    In testingiPhone app not in the App Store yet; members also use it on the web

    See Asto Shield
  • Asto Payments

    Not AI · part of Asto Pro

    Bill a job on the spot and take payment with Tap to Pay on iPhone, into your own Stripe.

    Early accessInvoices, cash and checks in your Asto account; Tap to Pay in the Asto Pro iPhone app, coming to the App Store

    See Asto Payments
  • Asto Bill Pay on a phone: a made-up water customer’s balance due and a Pay button.

    Asto Bill Pay

    Not AI · for what customers owe you

    Customer accounts, meter readings and monthly bills your customers pay online.

    Early accessIn your Asto account; meter readings in Asto Clock

    See Asto Bill Pay
  • Asto Protect

    Not AI · for home & business

    Keep your home or small business safe online, with web content filtering and simple safety controls you set.

    Coming soonIn the works. Tell us at contact if you want to hear when it’s ready.

  • Something else?

    Need software we don’t sell? The people who built Asto will build it for you.

    About custom builds

Screens from the real apps, showing made-up businesses. The Asto Payments screen is an illustration.

The platform

Separate products. One account.

Use one, or use five. The business products share one Asto account, so what one knows, the others see.

  • One sign-in.Asto Pro, Sites, Booking, Clock, Shop, Payments and Bill Pay all live on your Asto account. Add one when you need it. Drop it when you don’t. No contract.
  • One record.The chat Asto Pro answered at night, the booking it led to, the hours your crew clocked and the orders your shop shipped, all in one place. Not five apps that never met.
  • Honest about AI.Asto Pro and Asto Chat are run by AI, and Asto Sites uses it only when you chat to change your site. Clock, Booking, Shop, Payments, Bill Pay and Shield are plain software. We will always tell you which is which.
  • Your key, no markup.The AI products run on your own Anthropic key. You pay Anthropic directly for what they use; Asto never marks it up.

Pricing

Pricing, plainly.

Every product has its own price. Pay for the ones you use, and cancel any time.

  • Asto Pro

    $50/month

    or $500 a year, 2 months free

    • + $250 one-time setup, only to add Asto Pro to your own existing website (none on an Asto Site)
    • Plus your own Anthropic key: you pay Anthropic directly for what it uses
    • No free trial: you pay at checkout when you add the assistant
    Get Asto Pro
  • Asto Chat

    $20/month

    or $200 a year, 2 months free

    • 7-day free trial before any card is charged
    • Plus your own AI key: usage is about a dollar a day, paid to Anthropic
    • No lock-in
    Start a 7-day trial
  • Asto Sites

    $20/month

    or $200 a year, 2 months free

    • Your business website: edit by clicking on it, or by telling Asto what to change
    • Included: your own domain with no Asto badge, three starter looks, a private preview and share link, one-tap publish, every version kept
    • Also included: search basics, uploads up to 100 MB, no traffic limits, your team at no extra cost, nightly backups and Asto Support
    • Chat editing on your own Anthropic key: you pay Anthropic directly for what it uses
    Start your site
  • Asto Clock

    Free

    during early access

    • No card needed
    Start free
  • Asto Booking

    $1a booking

    never more than $50 a month

    • A card is asked when you turn Booking on
    Start Booking
  • Asto Shop

    $1per $100 of each item’s price

    never more than $25 a month

    • No monthly fee
    Open your shop
  • Asto Shield

    Freefor up to 10 people

    or Premium, $19.99 a month

    • The people you add pay for their own texts: $5 or $10 packs
    See Asto Shield
  • Asto Payments

    Part of Asto Pro

    in early access; Tap to Pay coming in the Asto Pro iPhone app

    • Payments go into your own Stripe account
    See Asto Payments
  • The short version

    • No contract. Cancel any time.
    • What you paid for stays on through the period you paid for.
    • The AI products run on your own key. You pay Anthropic, the company that makes the AI, directly; Asto never marks it up.
    Read the terms

Need software we don’t sell?
We build it.

The products cover what most businesses need. When yours needs its own — a web app for your customers, your office or your crew — the people who built Asto will build that too, for small businesses, at a price a small business can say yes to.

  • What we build.Customer portals, booking and intake, internal tools, inventory and job tracking for one trade, and connections between the systems you already pay for.
  • Contact us for a quote.Every build is different, so there is no list price. Tell us what you need; you get a written scope and a fixed quote before anyone writes a line of code. No hourly meter, no change-order games.
  • It runs where Asto runs.Built and hosted on the same stack that answers customers and books jobs today — monitored, backed up, and kept current by us.
  • You own it.The software is yours. Keep us on to run it, or take it and host it yourself.

Asto is a software company from Nerd Systems, Houston, in business since 2001.

About Asto

Start with the one you need.