Asto Shop
Online storeShipping built inNo monthly fee
Asto Shop is an online store for small businesses, with the shipping done for you. Add your pieces with photos and a price, and they’re on your own store website. When one sells, the label is already bought and the packing slip is ready.
$1 per $100 of each item’s price · never more than $25 a month. No monthly fee.
Run it from your Asto account in any browser the Shop tab in the Asto Pro iPhone app is coming to the App Store
Most of the work of an online store comes after the sale. Here is what Asto Shop takes off your hands.
A monthly bill for your store, even in a slow month.
No monthly fee. $1 per $100 of each item’s price, never more than $25 a month.
Weighing, looking up postage, buying a label and writing a packing slip, for every order.
Shipping is priced at checkout from UPS and FedEx. The label is bought when the order is paid, and the slip is ready.
A one-of-a-kind piece sold to two people.
A piece is held while it sits in a shopper’s bag, and shows Sold the moment it’s bought.
A lost parcel worth more than the carrier covers.
Boxes worth over $100 are insured for their full value, and UPS and FedEx claims start from the order.
Waiting on a marketplace to pay you out.
Each order is paid into your own Stripe account.
Your store website
Your shop gets its own website at goasto.com/shop/your-shop, in your colour, with your logo. Every piece gets its own page, your categories become the menu, and your return policy has a page of its own. It works on any phone or computer.
Listing
Add a piece with photos, a price, a description and a category, from your Asto account or straight from your phone’s camera in the Asto Pro app. Keep it as a draft, list it, or hide it.
Shipping
Set up your box sizes once. At checkout, buyers see shipping priced live from UPS and FedEx. When the order is paid, Asto packs it into your boxes, buys the label, and emails you the 4×6 labels and the packing slip with the order. Reprint either from the order any time.
A box worth more than the carrier’s included $100 is insured for its full value, and the cover is in the shipping price.
Lost or damaged? Send the claim from the order, and Asto files it with UPS or FedEx; you get what the carrier pays.
Turn on pickup with your address and hours. Pickup orders skip the label, and the buyer is emailed when it’s ready.
Discount codes
Make a code for a percent or an amount off, or for free shipping. Add a minimum order, start and end dates and a limit on uses, for the whole store or just the pieces you pick.
Orders and money
Every order with its buyer, pieces, labels and slip. Mark it shipped, delivered or canceled.
Stock counts down with each sale, by piece and by size or colour.
What sold, by day, week or month.
Each order is paid into your own Stripe account. Set up payouts with Stripe once.
Mark a piece sold when it sells at a show or in your shop, and the store shows it sold.
Turn on Stripe Tax and pick your states; tax shows as its own line at checkout.
The well-known online store builders, on the things Asto Shop does. Theirs are as each company describes them on its own pages.
| Feature | Asto Shop | Shopify | Square Online | Wix | Big Cartel |
|---|---|---|---|---|---|
| Your own store website | Yes, in your colour and with your logo | Yes, from 800+ themes | Yes | Yes, from hundreds of templates | Yes, from its templates |
| Live carrier rates at checkout | UPS and FedEx | UPS, FedEx and USPS | On its Premium plan | In the US and Brazil | Automatic rates for US sellers |
| Shipping labels | Bought for you when the order is paid | Buy and print in its admin | Buy and print in its dashboard | Buy and print in its dashboard | Print labels, track orders |
| Packing slips | Ready with every order | Yes | — | Yes | — |
| Insurance and claims | Full value over $100; UPS and FedEx claims filed for you | Optional insurance; file claims | $50 cover on its labels | — | — |
| Discount codes | Percent, amount or free shipping, with limits | Yes | Coupon codes | Yes | Yes |
| Sizes and colours | Up to 3 options, stock and price for each | Yes | Yes | Up to 1,000 per product | Up to 3 groups |
| Local pickup | Yes, with your hours | Yes | In-store or curbside | Yes | As a shipping method |
| Inventory and sales reports | Both | Both | Inventory; reports on Premium | Both | Inventory |
From each company’s own product, plan and help pages, read October 16, 2026. A dash means it isn’t listed there. What each offers can depend on its plan. Shopify, Square, Wix and Big Cartel are trademarks of their owners; Asto isn’t affiliated with any of them.
Pricing
$1per $100 of each item’s price
Never more than $25 a month. No monthly fee.
The money for each order goes to your own Stripe account.
Sign in with the email you use for Asto, then name your shop, pick its web address, colour and logo, and add your ship-from address and return policy. Your shop starts as a private preview, so you can add your pieces and set up payouts with Stripe before anyone can buy.
$1 per $100 of each item’s price, never more than $25 a month. No monthly fee. The money for each order goes to your own Stripe account.
No. Everything is in your Asto account, in any browser: pieces, photos, orders, labels, discount codes, pickup and claims. The Shop tab in the Asto Pro iPhone app, coming to the App Store, lets you add pieces straight from your camera.
UPS and FedEx, from and to addresses in the US. Buyers see the choices and prices at checkout.
Payments are in your own Stripe account, so you refund a buyer from your Stripe dashboard. Your return policy shows on its own page and at checkout.
Asto Shop
$1 per $100 of each item’s price, never more than $25 a month. No monthly fee. The money for each order goes to your own Stripe account.
Sign in with the email you use for Asto. Questions? Email [email protected] and a person will write back.
Bluebonnet Jewelry Co., in the screens above, is a made-up store, shown in the real Asto Shop; its photos are from Unsplash.